JGJoseph's Work Portfolio

Portfolio Project 06 · Social Media Design Kit

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Brand guide

Clear rules for consistent production

A small system makes it easy to add new designs without drifting from the campaign.

Colour palette

#101D2CNorthstar Navy
#C8F04BAction Lime
#82D8F7Support Sky
#FF765EEnergy Coral

Type and composition

  • Use a heavy sans-serif for headlines
  • Keep key text within safe margins
  • Prefer three to seven headline words
  • Use one photograph as the focal point
  • Keep the call to action short and specific