NORTHSTAR FITNESS STUDIO

Colours
Northstar Navy: #101D2C
Deep Blue: #183149
Action Lime: #C8F04B
Support Sky: #82D8F7
Energy Coral: #FF765E
Paper: #F7F8F4

Typography
Use a heavy sans-serif headline with a readable sans-serif body. Keep body copy at 16px or larger on websites.

Photography
Choose active, candid photographs with natural movement. Use dark overlays behind white text.

Voice
Calm, direct, practical, inclusive, and free from exaggerated transformation claims.